Snapdeal drums up custom in Slumdog's Dharavi

By Nivedita Bhattacharjee MUMBAI (Reuters) - For viewers of Oscar-winning film "Slumdog Millionaire", Mumbai's vast Dharavi slum is a byword for poverty, but to online retailer Snapdeal.com it is a battleground for new customers and, it hopes, a source of better margins. The three are already fighting over India's 300 million-strong urban middle class, who have come to expect price wars and great deals on everything from mattresses to motors, but as competition intensifies, S