Snapchat boss makes 'don't be creepy' pledge

Evan Spiegel extolls the vitrues of advertising that ‘fits the context of the story’ rather than pre-rolls or banner adsGoogle’s motto, lest we forget, is “Don’t be evil”. It seems that Snapchat’s catchphrase might now be summed up as “Don’t be creepy”.Evan Spiegel, the 24-year-old chief executive of the messaging app, has told a gathering of advertising types that he and his colleagues “really care about not being creepy”. Continue reading...