Say hello to Holoride, Audi’s revolutionary in-car VR platform

Take a seat, strap on the VR headset and shoot ‘em up. According to Audi, that’s the future of in-car entertainment. Could it also be the application that finally sees virtual reality make it as a mainstream media?To find out, we flew all the way to Las Vegas for a pre-CES demo of a new technology Audi is backing, known as Holoride. It’s not just Audi involved, either. The German car maker is a minority partner in the new startup, which not only aims for industry-wide adoption