Salesforce: The crisis as a turning point

When the current tragic COVID-19 predicament is behind us is when the assessment will be made on the judgments that we make now. Organizations with established healthy relationships with customers and employees are well-positioned to create a narrative of caring and implement a specific plan of action. Michael Maoz, senior vice president of Innovation Strategy at Salesforce and a customer experience and customer engagement management expert, shares his thoughts on the crisis as a turning point.