Salesforce survey states obvious: technology makes sales easier

Businesses are keen to predict the future. As a result, predictive sales analytics usage will increase 135% over the next year and a half, according to a new report from Salesforce.com. The report, which surveyed more than 2,300 sales executives worldwide, found that organizations that are performing above expectations are 3.5 times more likely to use sales analytics than organizations that self-identify as underperforming.One of the reasons a gulf has emerged between successful teams and strugg