Pixel 2: what does Google need to do if it wants to beat Apple's iPhone?

Company could become big player in smartphone-making with acquisition of part of HTC and forthcoming Pixel 2 launch – but it’s still got a long way to go With the Pixel 2 smartphones expected to launch on Wednesday, Google buying up a chunk of smartphone manufacturer HTC and claiming to be “betting big on hardware”, what does the Android-maker really need to do to beat Apple?
Google has dabbled with hardware since the first Android smartphone, the T-Mobile G1 in 2008, fol