#OscarsFanFavorite: how the Academy’s plea for popularity fell into chaos

In an attempt to lure more viewers to the increasingly unwatched Oscars ceremony, a hashtag award has been introduced and quickly transformed into a circusUnless you happen to have a vested interest in the Academy of Motion Picture Arts and Sciences, it’s plain to see that the Oscars are trapped in a death spiral. Viewers are abandoning the ceremony in record numbers and, after last year’s debacle – a bizarre jokeless gushfest held in a train station – it’s hard to