MySpace – what went wrong: ‘The site was a massive spaghetti-ball mess’

Former VP of online marketing Sean Percival on corporate interference, Punch The Monkey, and a failed attempt to buy Spotify: ‘They sure as hell were not selling to us...’In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing – just as the social network lost its crown to Facebook.In a speech at the By:Larm conference in Oslo this week, Percival gave an insider’s view