11-02-2016 19:55 via feeds.theguardian.com

MySpace: site that once could have bought Facebook acquired by Time Inc

Once the bastion of social networking, MySpace backed away from a ‘Space/Face’ merger in 2004. In the decade since, it has changed ownership three timesMySpace, Facebook’s one-time rival, has a new home. The fallen tech star is now owned by Time Inc, which acquired the company almost by accident after buying ad tech firm Viant.Viant, formerly Interactive Media Holdings, oversees a portfolio of businesses including ad-targeting firm Specific Media, video ad network Vindico, and
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