Most GDPR emails unnecessary and some illegal, say experts

Many firms have the required consent already; others don’t have consent to send a requestThe vast majority of emails flooding inboxes across Europe from companies asking for consent to keep recipients on their mailing list are unnecessary and some may be illegal, privacy experts have said, as new rules over data privacy come into force at the end of this week.Many companies, acting based on poor legal advice, a fear of fines of up to €20m (£17.5m) and a lack of good examples to