Microsoft names everything after Halo now. Here's what they should do next …

Halo offers fertile ground for names, and Microsoft’s previous choices have always been rather tame. Let’s change thatSomething interesting has happened at Microsoft over the last year: it’s realised that it owns a hugely popular, well-known and flexible piece of intellectual property. Not Windows or Office (I said ‘popular’), but Halo.What began as a trilogy of first-person shooters first metastasised into a multi-media franchise, incorporating books, comics and a forthcoming TV serie