Marketers seen spending more on paid social media ads: Gartner

By Malathi Nayak NEW YORK (Reuters) - Marketers are poised to increase spending on paid advertising on social networks such as Facebook in the next twelve months due to the declining reach of free social marketing, according to a report from research firm Gartner. Eighty percent of the 123 industry executives surveyed who lead social media marketing initiatives said they would place paid advertising programs on social media within the next twelve months, Gartner said in a statement on Monday. Of