Linda Yaccarino: does Twitter’s CEO have the most difficult job in tech?

She’s tasked with saving the company now called X, but Musk might be loath to hand over the reins of his $44bn vanity appThe rebrand of Twitter to X.com this week has been widely considered as among the most consequential steps in Elon Musk’s endeavor to reshape the social media company. It is also being seen as a deciding moment for the company’s recently appointed chief executive officer, Linda Yaccarino.Yaccarino, a longtime advertising executive, took the helm of Twitter in