Kevin Allocca: ‘Early YouTube was defined by the unintentional viral video. That’s changed a lot’

YouTube’s head of culture and trends on the evolution of viral videos, fake news – and the old-school joys of writing a bookYour YouTube colleague Robert Kyncl published Streampunks last year and now you have a book of your own. Why is everyone at YouTube writing books?I’ve been thinking about this: why now? I guess it takes time and distance to reflect on the why of things. We have had almost 13 years of YouTube history; so much has changed in those years. There&rsqu