09-08-2016 13:24 via uk.news.yahoo.com

It's all in the wrist: Apple's tactic for a little Games glory

By Liana B. Baker RIO DE JANEIRO (Reuters) - Apple Inc is threatening to crash Samsung's expensive Olympics party. Samsung is mobile phone sponsor of the Rio Games and sells its handsets exclusively to hundreds of thousands of visitors flocking to Olympic venues - but Apple is tempting some of them outside with its own unofficial Games merchandise. It is using an Apple Store about six miles (10 km) from the main Olympic park as the sole outlet for special-edition Apple watch bands.
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