Italy aims to boost wine sales on Alibaba network ten-fold

Italy and Alibaba hope to boost the share of Italian wine sold on the Chinese e-commerce network 10-fold as part of wider moves to increase Italian wine exports to China where it still lags France and other wine-making peers. In a joint conference with Italian Prime Minister Matteo Renzi, Alibaba founder Jack Ma said the aim was to increase the share of Italian wines "from 6 to 60 per cent" of all the bottles it sold on its platform.