Israeli mobile operator Cellcom enters TV market

By Steven Scheer JERUSALEM (Reuters) - Israeli mobile phone operator Cellcom launched a new television service on Monday, providing the sector its first real competition in 15 years and possibly setting off a price war. The entry of Cellcom, Israel's largest cellular provider, comes nearly three years after the company itself was stung by competition in the mobile market that led to plunging revenue and profit. It also comes during an election campaign that has centred on the high cost of l