Is 'corporate wellness' the big new thing that will keep Fitbit ahead of the pack?

Activity tracking pioneer is valued at $4bn and could be about to come to a workplace near you as personal fitness goes corporate You may have heard of Fitbit, you may even have worn one of its trackers to count your daily steps, but it’s unlikely you would have expected the clamour for its shares to send them soaring 50% when they floated in New York yesterday.Shares in the firm responsible for the gadget took off at a sprint, jumping from their $20 initial price to more than $30 in early US