Interview: How social media is impacting businesses today

Neal Beliveau, senior director of Product Management at software firm Pegasystems Inc., talks to TechRadar Pro about how businesses can meet the social media challenge and deliver satisfactory customer experiences using technology.TechRadar Pro: What are the key challenges in delivering a satisfactory customer experience today?Neal Beliveau: Businesses today are facing a generation of far more demanding customers than they've seen before. This millennial generation are always connected, especial