Inside Apple Music's plan to take over the Indian market

Apple Music made India its 110th launch market about two years ago, and now it's finally getting serious about the "culture and content rich country" as an official put it.  SEE ALSO: Now you can listen to Apple Music, watch Sony LIV movies in your next Ola cab ride After rolling out its student membership program late last year, which allows students to shop from Apple Music at inexpensive rates, and tying up with India's leading taxi aggregator Ola to expand its reach and visibility, Appl