Inside Alphabet: why Google rebranded itself and what happens next

As Larry Page once told staff, technology is revolutionary, not evolutionary, and Google’s surprise move has experts speculating there are more changes to come
Every month a hundred billion searches run through Google – a repository of the world’s curiosity, hopes, dreams and fears. Google has been a verb in the Oxford English Dictionary since 2006, it is valued at $445bn and last year had revenues of $66bn. But as its billionaire founders have made clear, none of this is enough.
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