Industry voice: The future of the omnichannel experience

Throughout 2014 we have witnessed a massive surge in digital technology, especially around mobile. As a result of these advances in digital and mobile technologies, today's businesses and brands have more marketing tools available to them than ever before. However, these advancements are often outpacing an organisation's ability to interact, not only with their customers, but also with each other internally as there are so many tools at their disposal.It is evident that those brands that focu