Industry voice: Key attributes of Windows 10: personalisation, collaboration and convergence

Think back to 20 years ago and you'll remember Microsoft being the sole contender in the personal computing software market. In contrast to today, back then Apple was a boutique offering and others played second fiddle. But since the likes of Apple dazzled consumers with personal devices and the internet boom created strong rivals such as Google, Microsoft has needed to do more to keep competitive.Each new edition of Windows has represented a play for competitiveness, but until now progress has