In Depth: How social media is fueling March Madness and the Final Four

Social media plays ballIt's the big dance, the time of year when every sports fan channels their inner dorm-dweller, auspiciously fills out five or 10 brackets and tunes into the college basketball's great gladiator match. I'm talking about March Madness, of course, which reaches its epic conclusion with the Final Four this weekend and the crowning National Championship game on Monday. This year, social media has taken March Madness to whole new heights, letting viewers experience the joy and he