If costs force Google to charge for AI, competitors will cheer

AI is not only scarily expensive to run, it is also antithetical to the advertising that is Google’s bread and butterGoogle considering charge for internet searches with AI, reports sayGoogle search prints money. Generative AI burns money. What happens when an unstoppable force hits an immovable object?News that the search engine is considering charging users for access to its AI-powered search tools comes as a surprise, in a way. Google generates more than half its total revenue from sear