‘I’d rather eat an actual burger’: why plant-based meat’s sizzle fizzled in the US

McDonald’s has shelved its meat-free burger trial and stock in one of the major manufacturers has dipped nearly 70%At the start of the year, McDonald’s launched a plant-based burger “sizzled on a flat-iron grill, then topped with slivered onions, tangy pickles, crisp shredded lettuce, Roma tomato slices, ketchup, mustard, mayo and a slice of melty American cheese”. For a while, it looked like a glimpse of the future.The US test run of the McPlant burger was quietly shelve