25-07-2023 17:00 via theguardian.com

‘Ice cream so good’: How are TikTok creators making money from bizarre gestures and phrases on a loop?

A new trend is seeing some creators impersonating NPCs, or video game characters that aren’t controlled by playersGet our weekend culture and lifestyle emailRafqa, I tend not to overthink TikTok trends too much. Really I’m just scrolling to watch food videos. But I saw a video of a girl acting like a video game character in a loop, and the absurdity got me curious. What on earth are TikTok users doing?I’m not surprised this one sucked you in. So, creators are streaming to their
Read more »