How YouTubers turned running for London mayor into content

Several internet personalities will be on the ballot on 6 May, though most know they have no chance of winning
Niko Omilana will not be elected mayor of London next week. But the 23-year-old YouTuber prankster and mayoral candidate, who is polling just behind the Lib Dems and the Greens, is still likely to emerge from the contest as a winner.“Content is his priority,” said Omilana’s manager, Grace O’Reilly, who happily accepts her client has no chance of beating Labour&r