How TikTok is proving beauty is more than skin deep

Social media smarts and a sense of humour are highly profitable for a new breed of ‘skinfluencer’He grew up on a cattle ranch in Arizona before moving to New York to work on a department store makeup counter. Now at just 24, despite having no formal dermatology qualifications, Hyram Yarbro is a skincare guru to millions worldwide.Yarbro is one of a new breed of superstar social media “skinfluencers” who have gained popularity during lockdown – especially on TikTok &