How Cambridge Analytica turned Facebook ‘likes’ into a lucrative political tool

The algorithm used in the Facebook data breach trawled though personal data for information on sexual orientation, race, gender – and even intelligence and childhood traumaThe algorithm at the heart of the Facebook data breach sounds almost too dystopian to be real. It trawls through the most apparently trivial, throwaway postings –the “likes” users dole out as they browse the site – to gather sensitive personal information about sexual orientation, race, gender, ev