Hot fuzz: why has the world gone mad over Pokémon Detective Pikachu?

The live-action film trailer has become an overnight sensation – thanks to a mix of unsettlement, nostalgia and Ryan ReynoldsThis week, Warner Bros released the first trailer for Pokémon: Detective Pikachu, a live-action Pokémon film due for release in May. At the time of writing, the trailer has been viewed 10m times on the official YouTube channel alone, and tens of millions more via Facebook and Twitter. Vice declared the trailer “extremely cursed”. It’s