Google is scattering Alphabet blocks to mute its own success

A bit like the phenomenon of stealth Starbucks branches, Google has become so ubiquitous it is choosing to fade into the background“Sergey and I are seriously in the business of starting new things,” writes Google co-founder Larry Page, in his blogpost launching the company’s latest venture to the world: the birth of a Google mother-brand, henceforth to be known as Alphabet. It is something of an understatement for an organisation set on conquering every aspect of our known existence, havi