‘Going green is expensive’: and four more sustainable business myths, busted

Moving towards a net zero future has many benefits for small businesses, and it’s easier and more rewarding than you might think. Here, we address five common misconceptionsAlthough the vast majority of small and medium enterprise (SME) founders recognise the importance of sustainability, when it comes to implementing their own green strategy, many find reasons not to do so. Whether it’s the perceived cost, or feeling like their business is too small to make a real difference, taking