From WhatsApp to Alexa : why the ad-free era is over

As we grow wiser to marketing, advertisers are finding new ways and places to plug productsWe’ve weaned ourselves off banner advertisements, with a fifth of us using ad blockers in our internet browsers, according to research firm eMarketer. So-called “native advertising” online, where advertising is presented in a similar way to editorial, has failed to take off. A US study last year from Stanford University found native advertising is no better at getting us to buy than stand