From handsets to Hollywood: Apple joins the dash for content

The tech giant is a latecomer to a market being transformed by Netflix and Amazon. But if it commits enough money, it could yet be a serious playerApple has Amazon, Netflix and the Hollywood studios in its sights. That is clear after a frenetic summer hiring big TV chiefs, scouting out space in a famous Hollywood studio and considering spending up to $5bn (£3.8bn) on the rights to distribute James Bond films.Apple has largely sat on the sidelines in the TV and film arms race being led by N