From click to chic: Amazon trials real-world fashion boutique

The retailer has launched five clothing labels in a year and has ambitions to be a serious player in fashionBright red lacy dresses, cosy coats and ripped jeans fill a chic central London boutique decorated with neon signage and stripped wood floors. Shoppers bustle and admire the clothes – but they are not in a hip designer shop; they are in Amazon’s first pop-up fashion store in Europe.Last week, at the opening night of the Baker Street store, the models Lara Stone and Maddi Waterh