Financial tech startups compete for overlooked U.S. immigrant market

By Gabriel Stargardter MEXICO CITY (Reuters) - For two decades, Noe Sanchez sent money from California to his father in Mexico City through storefront outlets of traditional remittance firms such as Western Union. Now he grabs his smartphone and uses Remitly, one of several new competing mobile apps promoting cheap and quick international transfers. Founded in 2011 and backed by Amazon.com Inc Chief Executive Jeff Bezos's venture capital arm, Remitly is among a vanguard of financial technology,