Fifa believes it can make great sims without EA – but it should heed the fate of Championship Manager

The story of Eidos’s cult football management sim shows the limits of brand recognition – and suggests Fifa would have been better off sticking with Electronic ArtsThey think it’s all over … it is now. The lucrative corporate marriage that brought us 30 years of annual football simulations, and made billions of dollars in the process, is now defunct. Fifa and Electronic Arts (EA) have parted ways. And now the dust has settled on a day of frantic press releases, hype and