Facebook set to steal more TV ad dollars as video views soar
It's not just Netflix and Hulu you have to worry about. Along with Facebook's strong financial results released on Wednesday was a number that should send a chill through the cable and broadcasting industry. The social network - whose shares rose 5 percent to hit a record high of $109.44 on Thursday - said its video views surged to 8 billion per day in the third quarter, from just 1 billion a year earlier, highlighting a rising threat to TV ad revenue.
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