22-02-2022 21:34 via theguardian.com

Facebook launches Reels globally, betting on 'fastest growing' format

After a dismal earnings report in February and in a bid to attract younger users, the platform is prioritizing short video contentFacebook has launched its short video feature Reels globally, its owner Meta Platforms said on Tuesday, in a move to expand its fastest growing content format after reports that overall user numbers are down.The social media giant, which recently announced a massive pivot into virtual reality products, lost a third of its market value after a dismal earnings report in
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