Facebook ad feature claims to predict user's future behaviour

Social network criticised over feature that targets users who are likely to switch to an advertiser’s rival’s productFacebook has been criticised for hiding an advertising product that claims to be able to predict users’ future behaviours and target messages at them in an attempt to alter those behaviours. The product, named “loyalty prediction” by Facebook, is part of a suite of capabilities enabled by a machine learning-powered tool called FBLearner Flow. That too