Etsy doubles down on manufacturing as it faces off with Amazon

By Mari Saito SAN FRANCISCO (Reuters) - Etsy Inc, the online store that made its name selling handmade crafts, is trying to stop merchants from defecting as giant rival Amazon.com Inc prepares to attack it on its own ground with a new site for artisanal items called Handmade. "Until now, Etsy sellers had nowhere else to go," said Gil Luria, an analyst at Wedbush Securities based in Los Angeles. "But what Handmade at Amazon represents is a trip back in time to Etsy's original vision." Etsy disput