Dish Network aims Sling TV ads at young viewers who shun cable bills

By Jennifer Saba (Reuters) - (Fixes typographical error in headline) Dish Network Corp is not averse to buying traditional TV ads to woo young viewers away from their cable or satellite subscriptions to its less costly Sling TV streaming service. Dish's marketing campaign, "Take Back TV", will also include buys on mobile and social platforms and through device distribution partners like Roku and Amazon.com Inc. "Millennials do consume a great deal of TV," said Glenn Eise