Discovery invests $100 million in digital media venture

Discovery Communications , which owns networks like the Discovery Channel and Animal Planet, on Thursday became the latest TV company to invest in digital content in an effort to reach mobile viewers. Through the deal, Discovery will have the option in two years time to acquire a controlling stake in Group Nine, which will be run by Thrillist CEO Ben Lerer, according to David Zaslav, CEO of Discovery. Discovery, like many traditional media companies, is working to get more of its content online