Discovery adds online adventure channel to reach Web generation
By Lisa Richwine LOS ANGELES (Reuters) - Cable network operator Discovery Communications Inc said it is boosting investment in original Web video with a new channel focused on adventurers, in an effort to reach younger audiences who have grown up watching media online. The owner of The Discovery Channel and Animal Planet launched the ad-supported free online network called Seeker on Tuesday and will pitch it to advertisers in May during the newfronts, an annual showcase of digital content. Miche
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