Daniel Ek: Spotify and free music will save the industry, not kill it
The music streaming pioneer has come under fire from critics such as Taylor Swift for giving away songs. Now he faces a new challenge from AppleThe chief executive of Spotify, Daniel Ek, has predicted that the free online music service will help the industry grow to as much as 10 times its current size, in a future where old distinctions between providers break down.Having paid out $3bn to music rights holders so far, Spotify is pitching itself as a competitor to traditional broadcasting, having
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