05-11-2023 13:00 via theguardian.com

Cloud service firms lock customers in while nickel-and-diming them

It’s a company’s dream business model – the services are too difficult to switch, and small price hikes are often overlookedNetflix recently announced another price increase. It was just a couple of bucks. No big deal, right? Wrong.This price increase comes after another announced increase back in 2022 and this time actually ranges from 16% to 20% depending on the service. Why is Netflix doing this? Because it can. Netflix is no dummy. It knows that almost all of its customers
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