China's smartphone makers bet on cricket, Bollywood to conquer India
By Aman Shah and Aditi Shah MUMBAI (Reuters) - China's smartphone makers are drafting in cricket teams and Bollywood stars to conquer India, their largest overseas market and a key testing ground for their international expansion, as they try to rebrand as more than just sellers of cheap handsets. Xiaomi Technology - the fast-growing No.3 global smartphone maker valued at $45 billion (£29.98 billion) after a December funding round - hosted its first global launch outside of China in New De
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