Can Bozoma Saint John repair Uber's troubled image?

Uber’s new chief brand officer joins with a stellar résumé, but it could prove difficult to fix the ride-sharing firm’s image without changing the culture firstBozoma Saint John stole the show at Apple’s annual developer conference in 2016, injecting some cool into a sea of dad-dancing during her presentation on the company’s music-streaming service.Last month she joined Uber as the company’s first chief brand officer, with a remit to “change the