14-04-2016 14:51 via uk.news.yahoo.com

Business money talks for wary venture funds focused on tech start-ups

By Mia Shanley STOCKHOLM (Reuters) - Tech start-ups aimed at businesses rather than consumers are winning more funding from increasingly wary venture capital investors who want to see a return on their cash sooner rather than later. Soundtrack Your Brand says businesses pay about five times what consumers pay for their tunes, which strikes a chord with investors seeking more stable earnings. "There is a trend away from consumer unicorns and valuations," Andreas Liffgarden, the company's chairman
Read more »